Facebook Unveils Ad Strategy - Users Become MarketersWritten by Josh Catone / November 6, 2007 / 10 commentsAt long last, Facebook today finally unveiled its much hyped advertising strategy at an invite-only event in New York. Their three pronged attack has already been reported on ad nauseum, so beyond a quick overview, I won't get into the reporting side much.The company's approach to advertising boils down to an attempt at conversational marketing, where users become product promoters and are encouraged to spread the word about things they buy and use among their group of friends and contacts. "Facebook Ads represent a completely new way of advertising online," said Facebook CEO Mark Zuckerberg to a small crowd of a few hundred ad execs and press, with his usual Jobsian hyperbole in full effect. "For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do."Facebook's ad strategy has three main components: * Business pages - Businesses can build profile pages on Facebook that users can interact with. I'm not sure what the benefit is here over the Facebook sponsored groups that businesses have been paying large fees to have for months. 100,000 business pages supposedly launched today, though. * Social Ads and Beacon - Ads targeted by user profile data -- everything from favorite music to relationship status, and the ability for people to publish product interactions from third-party sites to their news feed (Beacon works more or less as rumored). * Insight - Marketing and usage metrics for advertisers about who is clicking on their ads and how to better target them.
read more | digg story
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment