Wednesday, November 14, 2007

Giving 2.0: Using Social Networks to Raise Money for Charities

CHICAGO (MarketWatch) -- GeorgeAnne Smith was one of the lucky ones. The San Diego resident and her family weren't displaced by the wildfires that ravished the area in the fall.But the 42-year-old accountant wanted to help those who their lost homes, giving them comfort in the form of handmade blankets made by her and others throughout the country.Web 2.0 reshapes givingWho we donate to is now influenced to a greater extent by the Internet and its social networking.• Businesses get creative• Loeb: Make your dollars count• What we give, and who gets it• Giving wisely this holiday She organized a drive for eight-inch squares that would be pieced together as blankets for people who lost everything in the fires. Requests were posted on Web sites including Ravelry.com, an online knit and crochet community, and the blog 25 Things for Charity. Smith is a member of both. Visit Ravelry.com. Visit 25 Things for Charity. Smith also started her own blog for the project, the San Diego Wild Fire Blanket Project. Visit the San Diego Wild Fire Blanket Project. Before long, squares were flooding her mailbox and she was posting pictures of them online, sewing them together and getting the blankets ready to distribute to those less fortunate.

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